Arabo Yengoyan
Founder & CEO
Leads every partnership with a craftsman's care and a marketer's precision.
Our Story
A Marker That Guides People Home
A waystone is a simple marker, set by hand, to show travelers the way. That's the work we do for home industry brands — a warm, steady presence that helps the right people find you.
Meet Our Founder
Arabo Yengoyan
Founder & CEO
Arabo founded Waystone Homes after years of watching remarkable builders, realtors, and design studios settle for social media that never did their craft justice. He believed home brands deserved storytelling as considered and hand-built as the homes themselves.
Today he leads every client relationship personally, bringing a craftsman's patience and a marketer's precision to warm, human content that helps people feel at home before they ever walk through the door.
Talk With Arabo
Our Story
Built on Craft, Warmth & Belonging
Waystone Homes began with a simple conviction: the businesses that build and sell beautiful homes should have social media that feels just as intentional. No hype, no noise — just honest stories, well told.
From our home base in Austin, we partner with home brands across the country, treating every account like a house we're proud to put our name on.
Our Mission
"We help home industry brands tell stories that feel like an open door — warm, honest, and impossible to walk past."
What Guides Us
Core Values
Hover a value to see what it means to us.
Craft
We sweat the details because our clients do. Every post is built to last.
Warmth
Homes are about feeling. So is our work — human, inviting, never cold.
Honesty
Clear reporting, real numbers, and no hype. We tell you the truth.
Belonging
We build audiences that feel like community, not just followers.
Leadership
The People Behind Waystone
Elena Marchetti
Creative Director
Shapes the visual voice of every home brand we represent.
Marcus Holloway
Head of Paid Social
Turns ad budgets into showings, tours, and qualified leads.
Claire Bennett
Content Strategist
Plans the stories that make people stop scrolling and start dreaming.
Home Base
Proudly Rooted in Austin, TX
We're headquartered in one of America's most dynamic home building and residential markets — with a national reach and a local sense of belonging.
Platform Partnerships
Certified Where It Counts
Meta Business Partner
Pinterest Business
YouTube Advertising Partner
TikTok for Business